Online/Offline matrimonial searches 🤝
Remember the times when there was a profession known as The Marriage Brokers?
The Mediators will be a better term since these professionals were made answerable to any major discrepancies, post the wedding
Well those times it was all human connectivity and the word of mouth was respected
Family lineage, wealth, health, physical and mind matching were the key factors that were reassured by cross verifications
Horoscope matching, religious beliefs had an important base to decide the wedding alliances, of course, the evil acts of dowry, gender suppression and male dominations, prevailed
80% of the alliances were decided by the elders at home and the couple entering married life had to compromise on many of their preferences including the casual meets to chat which was a taboo
Time (kaala) has again brought the reformations by empowering the women and forcing a shift in the mindset towards a mutually respectable model of matchmaking
Profession/career turned into a priority that consumed personal times hence the need for personal space to rejuvenate became a mandatory code
This shrunk the families to nuclear state and the onset of the internet onboarded all humans onto the virtual world hence the communications shifted from offline to online
Marriage mediation was no exception which also went online thus opening the doors for online matrimonial websites and mobile apps
Online or offline matrimonial firms business plans are also much similar to any other consumer goods marketing and services business houses
The major difference is the product > humans
The USP which makes these matrimonial services workable is the career-focused mindsets of the marriageable generations who prefer to leave their life partner search with a professional service provider
The customer relations team of these service providers are trained to understand the partner preferences of their prospective clients and offer dedicated professionals who work to provide leads of prospects whose profiles match their client's preferences
As any business would require income to sustain, if not make a profit, these business houses also focus to inspire, motivate and lead the free listed profiles to opt for payment up gradation
Of course, there are choices of upgrading and the service packages are designed accordingly
Online matrimonial sites also work under the SEO tool and hence profile optimisation is important to keep one's profile highlighted and accessible to online searches
Those who lack the mind, time and attitude application to search for their life partners in the offline world may log in to this online world and take the customised services of these professional matrimonial sites
But before listing your profile make doubly sure of self preferences, your self-commitment to the institution of marriage and an adaptable mindset
Else with the prevailing stress level due to career/profession, family and financial commitments, mind balancing which is crucial to keep the wedded life healthy may go for a toss
An important point to note is that all the profiles listed need not be truthful and all the alliance efforts may not possess honest intentions, be wise to cross-check
One word of caution > life partner searches can be online but married life will be offline only, hence learn to well balance your online and offline life
Since the advent of Kali Yuga, marriages are made and lived on mother earth only and the trust in divine interventions has lowered
Hence the growth of civil courts!
Good luck 🤝
