Think of the smart phone, what brand comes to your mind?
iPhone Google pixel Samsung galaxy...
Come to think of it, wasn't the 'BlackBerry' that ruled the world in the past?
Alas how soon a brand gains momentum and loses its glory!
Born in Canada on the 19th January 1999, blackberry rose to worldwide glory and boasted a huge client base of 85 million subscribers
Backed by its proprietary operating system - Blackberry OS, this smartphone was an instant hit in the global market until Android and iOS operating systems began to gain momentum
BlackBerry10, supported by QNX operating system was introduced in the year 2013 to challenge the Android and iOS and regain its declining user base that had reduced to 23 million subscribers
In the year 2015, BlackBerry Priv, an android based smartphone was launched but the brand failed to retain its loyal client base
On September 28th, year 2016, BlackBerry announced that it would cease designing its own Blackberry devices and opted to trade it's license
Despite the brand taking three avatars to address the world market and remain as a favourite smartphone
On January 4th, year 2022, BlackBerry limited discontinued its worldwide services and ended its long journey of 23 years
A smartphone that was smart, sleek and a fashion statement for a decade + lost its charm in the race of technology growth
And exited from the minds of the worldwide smartphone users & merged with the vastness of the black
